Here’s how the government is popularising Tripura pineapples in global markets

In a bid to boost the exports potential of perishable agricultural commodities from the country, especially from the North Eastern Region (NER), a batch of pineapples has just been sent from Tripura to Dubai.

The consignment of pineapples of the Kew variety, sourced from the North-Eastern state of Tripura, was carried by private airline carrier SpiceJet, which had offered a ‘reasonable’ freight rate to carry the 1.2-tonne package of fruits from Guwahati to Delhi, from where it was transported to Dubai.

The exporter was Kreamery Craft based in Kolkata.

D K Singh, Chairman of the Agricultural and Processed Food Products Export Development Authority (APEDA), who had partnered with SpiceJet for the exercise, had mentioned that the response from the consumers in Dubai has been ‘encouraging’, as per a report in Financial Express.

The pineapples have been sourced from Kumar Ghat in Tripura, which happens to be the largest producer in the state. Tripura overall produces 40,000 metric t0nnes of pineapples.

Apparently, there is a huge off-balance due to which fruits and vegetables produced in the Northeast region find it difficult to compete with the produce from the rest of the country. This private carrier export model was suggested for transporting food produce from the Northeast to rest of India.

India had exported Rs 1.08 lakh crore worth of agricultural and processed food in this FY 17 so far with basmati rice, buffalo meat, fruits and vegetables being some of the key commodities exported.

The scurrying up of the government to launch a practical financial scheme to North-East region is taking place as the region happens to have one of the richest varieties of fruits, spices, vegetables, ornamental plants and also medicinal and aromatic plants.

Out of this, three key fruits and vegetables have been identified as key potential export items- ginger and turmeric from Meghalaya, pineapples from Nagaland, Manipur’s black rice and passion fruit and cardamoms from Arunachal and Sikkim.

Apeda will organise a promotional programme in Bangladesh and Myanmar in association with the embassy of India in Dhaka and Yangon for products from the region. The event in Bangladesh will be held in December in Dhaka and Sylhet and in Myanmar in November.

The region’s shared borders with Nepal, Bangladesh, China and Myanmar offers it a unique geographical advantage with respect to exports.